This is a very exciting day: The new Check Yo Ponytail 2 website has arrived!
Welcome to our new website! This has been a project almost a year in the making and it’s pretty cool the day has finally come that we get to share the new vision for Check Yo Ponytail with all of you!
In 2010 when Danny Johnson, owner of Top Shelf Management, Media Contender and my partner in CYP2, and I decided to resurrect Check Yo Ponytail from the grave (it was a party I did from 2006-2008, hence the ’2′), the idea was that when it came back it had to be something that no one had ever seen… we just didn’t know what yet.
We knew there needed to be a new vision for what a show could be. We also knew we wanted to put a spotlight on and make an archive for what Check Yo Ponytail had been (since the original run seemed to mean a lot to people, including me). So, it was decided that we needed to build a website to go along with the return of the event series! Jeff Tovar, who was Danny’s web guy, and I got to work.
We started on the website months before the first show was ever booked. Whatever we were building was going to define what was going to come after, but we still really weren’t sure what that was. We came up with several graphic concepts and ways to organize things that I thought were pretty neat and for the time, the site was one of the most beautiful things I’d ever seen. It was a lot of work and so cool to see all the old flyers and photos in one place and very exciting to have a template set up that was about to define our future.
At the time, my company, IHEARTCOMIX, wasn’t doing so hot. It (and I) had lost direction a bit and bringing back Check Yo Ponytail gave me a new sense of purpose. I put everything I had into it and what blossomed out of that was beyond my expectations!
Over the last 2+ years, CYP2 has become a phenomenon in it’s own right. We’ve been able to do shows with many of todays (and yesterday’s) best artists, everyone from Grimes to Trash Talk to Skrillex to the fucking Rolling Stones!! We’ve done Check Yo Ponytail events around the country, CYP Festival stages, a Check Yo Ponytail Tour, have an ongoing CYP show on Pitchfork TV and are even making a movie! If someone would have told me even one of those things would have happened at the time we decided to bring CYP2 back, I wouldn’t have believed them. Not for a second.
But all those things did happen. And Check Yo Ponytail evolved in what it is and how it looks and that beautiful website we had built no longer represented what Check Yo Ponytail 2 had turned into. We needed something new. We needed something that can define who we are now and something that leaves enough room for us to grow to whatever may come next…
So here it is! The new Check Yo Ponytail 2 website! It’s a beauty in her own right and really fucking exciting to look at. We’ve done away with the blog (since all editorial in on iheartcomix.com now) and decided to focus on what Check Yo Ponytail does best: Content.
Look around! There is so much to explore in the form of videos, mixtapes, photos, flyers, merch and shows! Hope you like it as much as we do. HUGE THANKS goes out to our web master, Jacob Cooper, for building this baby and ZONDERS for helping me with the design. We are forever in your debts.
I also want to thank Trevor Banta & The entire CYP2 video crew, Alexander Burkart aka Zonders, Jesus Rivera aka Demonbabies, Zane Landreth, Conrad Loebl, Spencer, Caesar Sebastian, Ellei Johndro, Scion, Mishka, The Echoplex (and all the staff there) and everyone else that has ever helped with CYP2 since it’s come back. We wouldn’t have made it nearly this far without all of your help and support. God knows we don’t pay well!
Many, many rad things on the horizon for the land of Check Yo Ponytail 2 and this will be your #1 place to find out about them.
See you at the shows!